NSGIC Calendar
Prev MonthPrev Month Next MonthNext Month
The Unknown Dangers of a Bad Master Address File
Thursday, January 17, 2019, 3:00 PM - 4:00 PM EDT
Category: Sponsor Webinar

The Unknown Dangers of a Bad Master Address File

Sometimes, close enough is not good enough, and it all starts with a bad address. The result of utilizing a poor master address file can cause havoc in deploying NextGen 911, create public safety mistakes, miss funding opportunities or invite healthcare fraud. Often, the cause is the use of multiple address files that increases the chance of error. This webinar will review the causes and solutions for both better address data management and provide a workflow to reduce or eliminate data duplication, eliminate mistakes in data entry and radically improve the accuracy of geocoding. While these tasks seem mundane, they are fundamental to improving master address file and eliminating errors that weave their way throughout data analysis.

This webinar will illustrate

1. The many errors that a poor master address data file can expose
2. The importance of address validation and correction
3. The applications of precision geocoding for NextGen 911, Health and Human Services, and Voter Registration
4. Option for implementing better geocoding: Cloud, on-premise or APIs (geocoding & geotax)


Presented by Joe Francica and Mike Ashmore


Long recognized as one of the most influential people in geospatial technology, Joe Francica has been a proponent of location intelligence (LI) solutions for over 35 years. He founded numerous LI and Geospatial Conferences, has published and broadcast over 500 articles and podcasts on LI and has contributed to three books. Currently Managing Director of Pitney Bowes’ Location Intelligence business, Francica is also the past editor-in-chief and vice publisher of Directions Magazine and the former editor of Business Geographics Magazine.

Mr. Francica earned a bachelor’s degree from Rutgers University in Geology, a master's degree in Earth Science from Dartmouth College, and an MBA from the Edwin L. Cox School of Business at Southern Methodist University (Dallas, Texas).

  Mike Ashmore is the Director of Product Management for the Pitney Bowes’ global geocoding product line. He is a veteran of the geospatial industry having spent 18 years solving location-based problems for clients in various sales, operational and product management roles and is an expert in global addressing and geocoding. Prior to this, he was a Business Process Management specialist. He is a British national who has made his home in Boulder, Colorado.